AI Insights · Timothy · January 2021
Q4 2020: Performance of Top Ultracasual iOS Games in the UK
Sensor Tower's analysis of the top ultracasual iOS games in the UK for Q4 2020 shows varied trends in downloads and active users. Dive into the data for insights on these leading titles.
In Q4 2020, the ultracasual gaming category on iOS in the United Kingdom witnessed some interesting trends in terms of downloads and weekly active users. Sensor Tower provides detailed insights into the performance of these games.
Acrylic Nails!, published by Crazy Labs, saw its downloads decrease from 126K in late September to 67K by the end of December. The weekly active users followed a similar downward trend, dropping from 217K to 133K in the same period.
Voodoo's Demolish! experienced an initial upsurge in downloads, peaking at 84K in early October, before declining to 19K by the end of December. Its active users peaked at 117K in early October, with a slight uptick to 33K by the year's close.
Crazy Labs' AMAZE!!! showed fluctuating download numbers, eventually rising from 9K to 27K from September to December. Weekly active users saw a significant increase from 56K to 90K in the final weeks of the quarter.
I Can Paint, also from Crazy Labs, had a fairly stable quarter, with downloads hovering around the 10K to 20K range and ending the year with 14K. Active users showed a modest increase from 50K to 30K over the quarter.
Lastly, Draw it by Kwalee Ltd, a UK-based publisher, saw its downloads grow from 6K to nearly 15K from the start to the end of Q4. The active users demonstrated a strong finish, growing from 18K to 38K in the final weeks.
For more detailed insights and data on the performance of ultracasual games, Sensor Tower's platform offers in-depth analysis and metrics.
